They are manufactured by Giant Group and assembled by World Bicycle Relief employees in local regions around the world. These purpose-built bikes are engineered for heavy loads, long distances and rugged terrain. Last year more than 2700 people participated, accumulating nearly 120,000km to provide 100 Buffalo Bicycles to people in need. Giant Group will also match the total number of bikes unlocked by the community, doubling the impact. To honor 13 years of Ride Like King, one Buffalo Bicycle from World Bicycle Relief will be donated for every 1300km ridden collectively during RLK13 Zwift rides. “The virtual rides, contests and charitable donations make it easy and fun for everyone to get involved.” "For this year’s Ride Like King celebration, we are expanding on our ‘Ride for a Better World’ theme with our partners World Bicycle Relief and Zwift,” said Giant Group Chief Branding Officer Phoebe Liu. Activities include special contests, product giveaways and opportunities to get involved with advocacy through World Bicycle Relief, a global charity group that helps mobilize people in developing countries. “RLK13” invites riders everywhere to participate in virtual group events and outdoor rides within their communities.
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January 2023
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